17 PIECES OF ADVISE TO ORGANISE THE EXHIBITION
PLAN IN ADVANCE
1. Define the objectives you wish to pursue and create a budget based on these objectives.
2. Design a stand that will fulfill these objectives.
3. Identify, bring together, evaluate and define specific measures for each group of clients targeted by your business.
4. Announce your attendance at BT Fair to each group of clients and urge them to visit you at the fair.
5. Advertising and Promotion: Announce the PRODUCTS, SERVICES AND NEW FEATURES
you plan to present at the event prior to the fair.
6. Prepare the material required in order to send out prior invitations and summons, as well as to properly attend your stand throughout the five-day duration of the fair.
7. Organize your Appointments Diary in advance.
MANAGE YOUR PARTICIPATION DURING THE EXHIBITION
8. Assemble your stand as soon as possible in order to avoid last-minute upsets.
9. Use exactly the right amount of time with each client. Optimizing your time means achieving results.
10. Strictly fulfill your Appointments Diary.
11. Make the most of the attendance of the more journalists at the fair.
12. The most successful exhibitor is not he who makes the most noise, but he who has segmented his target group and has carried out his corresponding trade and marketing measures.
13. Never disassemble or abandon your stand before the trade fair concludes. This can be seriously detrimental to the image of your company or tourist destination.
DO NOT FORGET THE FOLLOWUP
14. Carry out an EVALUATION with your entire team at BT Fair. Assess your results. On occasion, it will be necessary to wait for up to 6 months after the trade fair in order to assess the effectiveness of the contacts you have made.
15. Plan the follow-up measures you intend to implement (press, clients, new buyers, new agents, authorities ...). This could be one of the most profitable measures you take during your participation.
16. Evaluate your Promotional and Advertising Campaigns and Press Dossiers.
17. Reserve your space for the next edition. |
